Head of Marketing & Growth (m/f)
SoftrBerlin/Remotea month ago
Who we are
Softr was founded with the purpose of democratizing software building and making it more inclusive 👩💻🧑💻 Our no-code platform helps anyone build powerful websites, web-apps and client portals from Airtable, in just 10 minutes.
With Softr people build dynamic web-apps like Listings, Memberships, Event Directories, Online Courses, Online Communities, E-Commerce, Job Boards, Upvoting Sites, Services Marketplace, Client Portals and more. You can find us on TechCrunch.
We’re a small and diverse team of curious, ambitious, hungry and humble individuals. If you’re like that too, read on.
Who we're looking for
An experienced marketing & growth manager to help us design, implement and scale marketing strategies at Softr. A key hire who will also wear multiple hats, and be one of the early founding team members.
- Design, implement and scale growth marketing strategies for all marketing channels across B2C and B2B
- Proven track record of increasing customer acquisition, engagement and retention
- Able to run multiple experiments in different marketing channels, identify what works best for Softr's business and product
- Advanced knowledge of online advertising platforms and analytics tools for online channels (Google Ads, Facebook Ads, Google Analytics, etc.)
- Able to analyze and measure the success of our GTM strategy in user acquisition, retention, engagement and monetization.
- Grow Softr community through development of partnerships, e.g. with third-party communities, agencies, educational institutions, incubators/accelerators, tech newsletters/podcasts, and companies representing co-marketing opportunities.
- Deep understanding of attribution, web/app tracking systems and test and learn practices
- Manage relationships, plan and execute on co-marketing opportunities with different partners, incl. building Rows templates with them.
- Any additional experience in using no-code & automation tools (e.g. Airtable, Zapier, etc) are a plus!
If this sounds like you, we would love to speak with you!